‘Weigh Forward Bucks’ becomes ‘Way Forward Bucks’
Way Forward Bucks (WFB), part of Healthy Minds Bucks and run in collaboration with Buckinghamshire Healthcare Trust, is the new name for the Tier-Three weight management service.
After listening carefully to client’s feedback, the service has moved away from focusing solely on weight loss as a measure of success and has taken the opportunity to relaunch and rebrand.
Tom Coates, WFB Lead and CBT Therapist at Healthy Minds, Bucks said: “Way Forward recognises the significance of other health gains that come with a healthier lifestyle and celebrates the ‘non-scale victories’ of positive change to diet, mindset and activity.
“Clients have reported improvements such as, better blood results, reducing their medications and feeling less breathless and more confident.
“Way Forward Bucks is constantly improving and updating our service in line with current research, recommendations and feedback from our service users.”
Why ‘Way Forward Bucks?’
Firstly, the service wants to ensure that these health gains are recognised, even at times when no weight loss is seen by the individual.
Secondly, due to weight stigma, focusing on weight loss may trigger feelings of failure and push individuals back into patterns of harmful ‘yo-yo dieting’, unhealthy behaviours or avoiding health services altogether.
When will this take effect?
Way Forward Bucks’ new name and logo now appears on all of its promotional materials.
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Published: 25 October 2022